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VIVA! Festival 2024 – The Valley is Beating

In the beating heart of the Itria Valley, the VIVA! Festival is an ecosystem where each element coexists in dynamic harmony, in a perfect balance between nature, music and humanity.

It is a synchronised beat, and the valley, with its natural beauty, rarefied time and dazzling light, becomes the vibrant stage where artists from all over the world perform.But the VIVA! Festival is not simply an event, it is a living organism that breathes, evolves and grows thanks to the shared and interconnected energy of artists, audience and supporters.

Every beat, every jump, every smile, every kiss is a celebration of life!