VViva! festival started up when Turnè, Apulian events’ planning company, bumped into Club to Club (Turin). His first edition, launched within Milan Design Week, took place in August 2017.
The Itria Valley soon became the perfect scenery for Viva! Project with its evocative and appealing landscapes hosting international arstists: 23 acts and more than 30 artists coming from the USA, Norway , Spain, Germany, France, UK, Italy and Chile.
About 40,000 participants witness the huge success of the Festival inflamed by the big closing show of the videomapping on the dazzling skyline of Locorotondo.
The very first edition of Viva! Was the very first time for Boiler Room in Puglia as well. Boiler Room is an online music platform with ten millions of monthly users broadcasting all over the world the performances of the most interesting artists of the period. John Talabot, rRoxymore, Don’t DJ, Jolly Mare and Z.I.P.P.O are some of the artists who played for Boiler Room surrounded by trulli and monumental olive trees in the amazing location of Masseria Luco (Martina Franca).
Coffee to Coffee hosted the meeting of Viva!’s first edition, edited and moderated by Carlo Pastore talking with artists as well as journalists dealing with the sounds of future.
“Post Discoteque” with Nicola Conte and Jolly Mare
“Back to tell” with Luca De Gennaro and Rollover dj set
“Locorotondo: lungomare in “Locorotondo: videomapping the skyline” with Alessandro Manetti and Balcellona’s IED students